Eid al-Fitr – the new Black Friday for retailers?
The importance of the Black Friday weekend in US retail has been heavily documented in international news and trade press. Adobe, for example, reported that sales came in at a whopping $2.56bn in the...
View ArticleLead or get left behind: top 3 retail trends from NRF
Artificial intelligence, smart fitting rooms, and customized garments are all top of mind for retailers around the globe. There has been an acceleration of technology’s application to the shopping...
View ArticleWhy reviews do still matter — now, even more
Recently, a study by the University of Colorado at Boulder caused quite a stir in the digital advertising, commerce, and media worlds about the actual relevance and value of online reviews. Bart de...
View ArticleWhat brands need to know about Generation Z
Note: The following is a guest post from Kate Beckman, CEO and Founder of Fresh U. We'll periodically feature guest posts from the people behind research we think you should know about. I am the last...
View Article3 Themes from SXSW Interactive 2017, part 2
We made it — it's Sunday, March 19th, and the dust has just begun to settle from the ten incredible days of SXSW. In SXSW time, our #BVatSXSW event seems like a month ago, rather than just last...
View ArticleDavid v. Goliath: How traditional grocers can stand up to Amazon
These days it seems every week we hear about a grocery powerhouse partnering with a more sophisticated delivery service like Instacart, Amazon Fresh, or Google Express. This week, it was Costco and...
View Article5 Things I learned at Bazaarvoice Inspire: Europe
On Wednesday 7th June, we opened the doors of Chelsea Football Club to welcome nearly 300 of Europe’s leading brands and retailers to our annual Bazaarvoice Inspire: Europe 2017 event. The day lived up...
View ArticleWhat does the Generation Z workforce want from employers?
In the industry that Bazaarvoice is in, I see a lot of articles about how businesses can market and advertise to Generation Z consumers — the segment of the population that was born between 1996 and...
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